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Alberta Beef hosting Instagram contest to celebrate 150 years

Alberta Beef will be hosting a contest on Instagram to celebrate their 150th anniversary.

Alberta Beef is celebrating its 150th anniversary this year by inviting the public to participate in a contest. 

Whether you are a chef, home cook, food enthusiast or "simply someone who appreciates the taste of a perfectly cooked steak," this contest is for you. 

The contest will be hosted on Instagram and Albertans are encouraged to post their photos of all the ways they celebrate Alberta beef.

"This collective story has been 150 years in the making, a way of life, a connection to the land and a deep-rooted tradition that has shaped our identity," says a press release from Alberta Beef.

"There are over 18,000 beef cattle producers, stewards of the industry in this province. Our dedication to sustainable practices and our unwavering support for local ranchers, means every time you choose Alberta Beef, you support our province’s agricultural heritage and endorse the hard work and passion of generations of ranchers who have cultivated a legacy of excellence."

Contest participants will be showcasing how this legacy of excellence manifests in their daily lives through the contest. Entries are being accepted until October 31, 2024 and in order to qualify, people must be following both Alberta Beef and Canada Beef on Instagram and tag their photo with the #AllWaystoCelebrate hashtag. 

The winner of the contest will take home a a 36 inch 4-burner propane griddle that includes a pizza oven and air fryer, 30lbs of Alberta Beef, and more. 

"Alberta Beef is grateful to be invited into so many family and local gatherings and to share in so many of your significant milestones over the past 150 years."

This contest is an extension of that and a way to celebrate their legacy with the general public and beef consumers everywhere. 



About the Author: Paige Mueller

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