High demand cattle shine at genetics sale

Some of the best milking cows in the world were up for sale last week.

Some of the best milking cows in the world were up for sale last week.

An auction was held over two days selling 300 of Morsan Farms finest Holstein cattle. The family-run operation set up shop in Ponoka in 1996 and got into the genetic business in 2000.

“We export a lot of embryos overseas,” explained Morris Thalen.

A special crew of fitters from Quebec was brought in to prepare cows for potential buyers.

While one cow was being auctioned, workers could be found in the barn getting the next animal ready for sale. Hair was trimmed and udders were given a special shine to entice buyers.

Demand for Morsan’s cattle is high.

Thalen expected some cattle to sell for $100,000 or more depending on the buyer.

There is a lot of expense involved in getting to the point where you make a sale.

“You’ve gotta make a lot of offspring to make those good ones,” he added.

Marketing is only one aspect of being recognized worldwide for quality Holsteins. The company identifies every cow and approximately 80 per cent of the herd is made up of registered Holsteins. The goal is to “have something special that the world wants.”

This is one of the bigger sales Morsan Farms has held. The Thalens started preparing for this sale in the spring; all the cattle had to be halter broken and 15 fitters have been at the farm 10 days prior to the sale.

“It takes a lot of work behind the scenes,” Thalen explained.

Morsan Farms milks approximately 1,500 cows in Ponoka and Rosthern, Sask. They have 250 dry cows and 2,500 head of young stock.


Just Posted

Young Jersey cow takes Saturday night walk through Ponoka

Ponoka residents help police locate runaway bovine, which was safely collected.

PHOTOS: Team Tanner takes in northern lights in Yellowknife

The aurora borealis and storm hunters photograph Yellowknife’s picturesque night skies

Cilantro and Chive wins big at 2018 Alberta Beer Awards

Lacombe business takes home top honours for Pub/Restaurant of the Year

The Whos down in Ponoka helped raise $21,000

Ponoka’s Big Brothers Big Sisters bowling fundraiser was a fun night

Suspects from Ermineskin, Rimbey arrested after chase across entire region

Camrose RCMP make arrests after a thwarted break and enter attempt

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

Pro-Trump protest sign with F-word is OK, court rules

Judges say Ontario man can protest publicly, even using vulgar language

UPDATE: Shane McPhee sentenced to six years in prison

A Red Deer man was sentenced in the killing of William Blaine Baker

Privacy watchdog to explore Facebook leak

Canadian expert says his analytics company helped Trump campaign capitalize on private Facebook info

Woman struck and killed by self-driving Uber vehicle

Ride-hailing company suspends all road-testing of such vehicles in U.S. and Canada

Herr Lecture Series focuses in on global refugee crisis

Amnesty International Canada Secretary-General Alex Neve was in Lacombe Sunday

Wetaskiwin Alberta driver arrested after driving in wrong lane

Wetaskiwin RCMP arrest female for drug trafficking

US would host majority of games at 2026 World Cup

A decision on the winning bid will be made June 13 at the FIFA Congress in Mexico

WATCH: AFSC unveils new CEO

Steve Blakely comes to AFSC after a 40 year career in the finance sector

Most Read