High demand cattle shine at genetics sale

Some of the best milking cows in the world were up for sale last week.

Some of the best milking cows in the world were up for sale last week.

An auction was held over two days selling 300 of Morsan Farms finest Holstein cattle. The family-run operation set up shop in Ponoka in 1996 and got into the genetic business in 2000.

“We export a lot of embryos overseas,” explained Morris Thalen.

A special crew of fitters from Quebec was brought in to prepare cows for potential buyers.

While one cow was being auctioned, workers could be found in the barn getting the next animal ready for sale. Hair was trimmed and udders were given a special shine to entice buyers.

Demand for Morsan’s cattle is high.

Thalen expected some cattle to sell for $100,000 or more depending on the buyer.

There is a lot of expense involved in getting to the point where you make a sale.

“You’ve gotta make a lot of offspring to make those good ones,” he added.

Marketing is only one aspect of being recognized worldwide for quality Holsteins. The company identifies every cow and approximately 80 per cent of the herd is made up of registered Holsteins. The goal is to “have something special that the world wants.”

This is one of the bigger sales Morsan Farms has held. The Thalens started preparing for this sale in the spring; all the cattle had to be halter broken and 15 fitters have been at the farm 10 days prior to the sale.

“It takes a lot of work behind the scenes,” Thalen explained.

Morsan Farms milks approximately 1,500 cows in Ponoka and Rosthern, Sask. They have 250 dry cows and 2,500 head of young stock.

 

Just Posted

PHOTOS: Ice racing at Mulhurst Bay at Pigeon Lake

Results of the ice racing event at Pigeon Lake

Maskwacis RCMP lay charges from home invasion

Four charged in alleged invasion using knives and gun on Samson Cree Nation - three injured

UPDATE: Highway 2 lanes were closed due to milk truck fire near Millet

A southbound truck hauling milk and cartons collided with a bridge

Ponoka Airport taxiway improvement costs overrun

The $328,000 project increased to $359,000, gravel cited as main reason for the increase

Ponoka County council looks at how it sees collaboration

County wants separate negotiations with Ponoka, Rimbey

WATCH: Ponoka residents enjoy first skate on ice path

A community initiative helped create a skate path for families in Ponoka.

Suspected Toronto serial killer targeting gay community arrested

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Barenaked Ladies, Steven Page, to be inducted into Canadian Music Hall of Fame

Canadian band to get top honours at 2018 JUNO Awards

B.C. out of the running for Amazon’s next headquarters

Toronto is the only Canadian city left in the running despite the province backing Metro Vancouver’s bid for new Amazon headquarters

Post interest rate hike debt tips

What to do about your debt and mortgages after the interest rate hike

Foreign workers sleeping in Alberta Burger King basement

Alberta Health Services said its inspectors found foreign workers sleeping in the basement of the Lethbridge restaurant

Court application halts release of bread price-fixing documents

Bread price-fixing documents won’t be unsealed Thursday, Loblaw says

Pharrell and N.E.R.D to headline NBA All-Star halftime show

11-time Grammy winner Pharrell and his hip hop-rock band N.E.R.D. will headline the halftime show at the 2018 NBA All-Star game in Los Angeles

Heritage Minister wants zero tolerance for harassment in entertainment industry

Heritage Minister Melanie Joly had two meetings to discuss harassment in the film, TV and theatre worlds

Most Read