Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

‘A captive market:’ U.S. border closure keeps Black Friday shoppers in Canada

Black Friday originated in the United States as a post-Thanksgiving shopping event

Cross-border shopping is a quintessential part of Black Friday for some Canadians.

But with the Canada-U.S. land border closed to non-essential travel to limit the spread of COVID-19, hopping over the border for holiday shopping isn’t an option this year.

For Canadian retailers, the closure has created a captive market — at least for in-store shopping.

“In previous years, a lot of Canadians would just pop over the border to take advantage of the crazy deals down in the U.S., which often surpassed what we were getting in Canada,” says Tandy Thomas, an associate professor in the Smith School of Business at Queen’s University.

“But the ability to do that easy cross-border shopping is no longer there.”

Thomas says the border closure creates a more favourable environment for Canadian retailers.

“They don’t have to compete with their U.S. counterparts in the same way,” she says. “It’s literally a captive market.”

Black Friday originated in the United States as a post-Thanksgiving shopping event. It became well-known for its big discounts, massive crowds and a frenzied shopping atmosphere.

Although it has become a mainstay of holiday shopping in Canada as well, U.S. retailers have still lured Canadians across the border with doorbuster deals.

Yet with the loonie worth about 77 U.S. cents, it’s possible few shoppers would have bothered travelling south of the border.

“With the dollar being what it is, it’s not exactly a bargain to go down there,” says Tim Sanderson, executive vice-president and national lead for retail with JLL Canada.

“But there’s still lots of people who like to go for the variety.”

Diane Brisebois, president of the Retail Council of Canada, says the border closure, coupled with an increased push to buy local, will benefit Canadian retailers this holiday season.

“We strongly believe there will be more Canadians making that extra effort to shop in a local brick-and-mortar store as well as find them online,” she says.

READ MORE: Online shopping set to hit record this year in Canada

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusRetail

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Calnash Ag Event Centre will be closed for competitions until at least Jan. 21, 2020. (Emily Jaycox/Ponoka News)
Outlook for Calnash in 2021 a waiting game

Ag event centre losing thousands during shutdown

Alberta Chief Medical Officer of Health Dr. Deena Hinshaw reported an additional 456 COVID-19 cases over the past 24 hours. (photography by Chris Schwarz/Government of Alberta)
Five new COVID-19 deaths in Central zone, two in Red Deer

Province reports 456 new cases of COVID-19

The team that disconnected, lifted and loaded the old Bobtail Road bridge. (Photo submitted)
Bobtail Road bridge moves to new home in Meridian Beach

The 100-year-old bridge was moved Jan. 14

Whether the Town of Ponoka gets enough ‘bang for its buck’ under its Alberta Urban Municipalities Association (AUMA) membership was discussed during town council March 26.
File photo
Town of Ponoka appoints Sandra Lund as CAO

Ponoka town council voted unanimously at its regular meeting on Jan.12 to… Continue reading

Kelowna RCMP Stock Image.
Ponoka RCMP respond to several B&E’s

Calls include complaint of a spray painted garage

A scene from “Canada and the Gulf War: In their own words,” a video by The Memory Project, a program of Historica Canada, is shown in this undated illustration. THE CANADIAN PRESS/HO - Historica Canada
New video marks Canada’s contributions to first Gulf War on 30th anniversary

Veterans Affairs Canada says around 4,500 Canadian military personnel served during the war

Toronto’s Mass Vaccination Clinic is shown on Sunday January 17, 2021. THE CANADIAN PRESS/Frank Gunn
Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

Commercial real estate association REALPAC said that a similar initiative was seeing success in the U.K.

Flags line the National Mall towards the Capitol Building as events get underway for President-elect Joe Biden’s inauguration ceremony, Wednesday, Jan. 20, 2021, in Washington. (AP Photo/Julio Cortez)
Joe Biden has been sworn in as the 46th president of the United States

About 25,000 National Guard members have been dispatched to Washington

A memorial for the fatal bus crash involving the Humboldt Broncos hockey team at the intersection of Highways 35 and 335 near Tisdale, Tuesday, October 27, 2020. THE CANADIAN PRESS/Liam Richards
‘End of the road:’ Truck driver in Humboldt Broncos crash awaits deportation decision

Sidhu was sentenced almost two years ago to eight years after pleading guilty to dangerous driving

In this March 28, 2017, file photo, a dump truck hauls coal at Contura Energy’s Eagle Butte Mine near Gillette, Wyo. Public opposition to the Alberta government’s plans to expand coal mining in the Rocky Mountains appears to be growing. THE CANADIAN PRESS/AP/Mead Gruver, File
Alberta cancels coal leases, pauses future sales, as opposition increases

New Democrat environment critic Marlin Schmidt welcomed the suspension

COVID update Jan. 19
Ponoka County COVID-19 numbers on steady decline

Numbers of active cases of COVID-19 have continued to drop in Ponoka… Continue reading

File photo
Wetaskiwin Crime Reduction Unit recovers valuable stolen property

Property valued at over $50,000 recovered by Wetaskiwin Crime Reduction Unit.

In this March 28, 2017, file photo, a dump truck hauls coal at Contura Energy’s Eagle Butte Mine near Gillette, Wyo. (THE CANADIAN PRESS/AP/Mead Gruver, File)
First Nations seek to intervene in court challenge of coal policy removal

Bearspaw, Ermineskin and Whitefish First Nations are among those looking to intervene

Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Trudeau vows to keep up the fight to sway U.S. on merits of Keystone XL pipeline

Canada’s pitch to the Biden team has framed Keystone XL as a more environmentally friendly project than original

Most Read