When did you last sit and read a newspaper? (Wiki Commons)

Don’t stop the presses: Report finds Canadian newspaper readership at all-time high

88% of Canadians read newspapers every week, highest since first Newspapers 24/7 Report in 2012

In the midst of continued discussion and debate about the state of Canadian media, the seventh annual Newspapers 24/7 Report has found that readership of Canadian newspapers is at an all-time high.

According to the survey, 88 per cent of Canadians read a newspaper, either in print or online, at least once a week — a three-per-cent increase from the inaugural study conducted in 2012.

READ MORE: B.C. reporter calls out immigration photo on social media as fake news

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said News Media Canada chair Bob Cox. “Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.”

The report is an annual benchmark of Canadian newspaper readership conducted by Totum Research on behalf of News Media Canada, an association of the Canadian news media industry.

Unsurprisingly, digital newspaper readership continues to increase year over year. The 2019 report found that 83 per cent of newspaper readers are accessing at least some of their newspaper content online.

However, most of these readers are using that digital content to supplement – not replace – readership of a print edition. In total, 52 per cent of newspaper readers access newspaper content from both print and online sources.

“This year’s research clearly demonstrates that both print and digital newspaper sources play a unique and distinct role in the lives of Canadians,” said Totum Research president Claude Heimann. “For example, it’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper, and then stay up-to-date on breaking news on digital as the day progresses.”

READ MORE: Ban lifted on name of girl killed at Abbotsford school after Black Press challenge

The report said most print reading happens early in the day, while digital reading is more consistent from morning to night.

Finally, the research specifically looked at the newspaper reading habits of younger Canadians. And while millennials have been blamed for the death of everything from mayonnaise to department stores, newspapers appear to have avoided that curse: 88 per cent of millennials read them weekly, accessing the content primarily through their mobile phones.

The Newspapers 24/7 study was conducted in February 2019, through an online survey of 800 Canadians. The margin of error is plus-or-minus 3.5 per cent at the 95-per-cent confidence level.

RELATED: Canadians struggle to distinguish between real and fake news, survey says

Like us on Facebook and follow us on Twitter

Just Posted

Ponoka Civic Building officially opened at ceremony May 24

The Town of Ponoka held the grand opening of the Ponoka Civic… Continue reading

Rimbey RCMP members involved in pursuit, shots fired

Rimbey RCMP assisted other central Alberta detachments in significant arrests involving shots… Continue reading

Town to sign five-year policing agreement with Ponoka Stampede

The Town of Ponoka will go ahead with a five-year renewable agreement… Continue reading

VIDEO: Canadian breaks women’s world record for longest plank

Dana Glowacka, of Montreal, held a plank for four hours and 20 minutes

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

Alberta NDP cries foul as Speaker Cooper names new legislature clerk

Shannon Dean will replace Merwan Saher as the clerk of the assembly effective immediately

‘Her life mattered:’ New trial ordered in death of Indigenous woman Cindy Gladue

In a 4-3 decision, Supreme Court said evidence about Cindy Gladue’s sexual history was mishandled

Emergency funds for High Level evacuees to start flowing by Monday

About 5,000 people in High Level and surrounding communities have been out of their homes for a week

Five takeaways from the Court of Appeal ruling on B.C.’s pipeline law

It’s unclear how many tools are left in B.C.’s toolbox to fight the project

No-vote option: Alberta legislature changing rules to allow MLAs to abstain

The changes are expected to pass, given that Kenney’s party has a majority of seats

Driver of semi truck taken to Ponoka hospital after rollover

A semi truck rolled over on Hwy. 2, near the 604 junction… Continue reading

Most Read