Legacy Ford Ponoka is letting loose the gift of giving in early Christmas spirit as they step forward into the community as the title sponsor of Ponoka’s first Festival of Trees.
General manager Ross North says the dealership takes a strong stand with community support and involvement and this is exactly the opportunity they have been waiting for.
Last year, when Legacy Ford’s current management took over, Ross inquired about a Santa Clause Parade in the town with the hope of throwing the dealership behind it. However, because Ponoka has no parade, he was left without the avenue he was looking for.
“When Judy (Dick) approached us this year about it . . . it’s a similar event,” said North.
“We’re thrilled with the opportunity,” he added. Ross says Legacy Ford will do whatever is needed of them to make the Festival of Trees successful for the community and the cause, which is supporting the Ponoka Hospital Foundation.
“That’s what’s important, right?” said North.
The festival is being headed by the Ponoka Ag Event Centre Society (PAECS). Vice president Sherry Gummow says it was simply a discussion at a committee meeting that led to Legacy Ford offering to take on the role of title sponsor. “It just fell together.”
“It’s an indication that the community’s behind us,” she added.