Ponoka Chamber prepares for Almost Midnight Madness

Planners with the Ponoka and District Chamber of Commerce are preparing for the biggest shopping night of the year in Ponoka.

Irene Rausch gets a helping hand from Flowers For You employee MacKenzy Hatala during last year’s Almost Midnight Madness sale event in Ponoka.

Planners with the Ponoka and District Chamber of Commerce are preparing for the biggest shopping night of the year in Ponoka.

Almost Midnight Madness is set for Friday, Nov. 20 and and hopes are that it will bring in hundreds of consumers to Ponoka stores looking for the best deals out there. In preparation of the big night, Les Jaster, executive manager with the chamber, says there are special promotions with the Passport to Christmas program.

“The day of Almost Midnight Madness is double stamp day,” said Jaster.

Those familiar with the passport know there are squares valued at $10 each and every time a person spends that much at a participating store, they receive a stamp. For midnight madness consumers will receive double the stamps for every $10 they spend.

There is a $1,500 gift prize to spend at merchants participating in the passport program. There are also prizes valued at $25, a $200 IGA gift card and a $100 gift card from Ponoka Live. To be eligible, consumers need to drop off their completed passports in specially marked boxes that Jaster collects. He will pick a random winner out of all the collected passports on Dec. 18.

The passport program has proved to bring in quite a large amount of money for a community of this size. Last year 14,000 passports were printed and Jaster says 60 per cent of them were filled. “This is big stuff in Ponoka, it usually goes really well.”

“Last year we tracked $1.8 million in sales,” he added.

Another incentive with the program is what Jaster calls “cut and paste” where shoppers can bring incomplete books to a participating merchant. If a person has enough squares in several passports to complete one, the merchant will cut and paste them together and get rid of the unused portion of the passport.

The reason behind the incentive, said Jaster, is it gives planners an opportunity to garner more information on the dollars spent in town.

Preparations are underway for the big night, which will once again feature a visit from Santa Claus, with gifts for kids, in a fire truck. There will also be a Christmas tree lighting but the location is yet to be determined.


Just Posted

Ponoka church hosts community summer sports series

Basketball and volleyball brings Filipino families together as part of a summer sports series.

Red Deer Lake residents have seen water levels drop steadily

AEP study shows levels on straight line decline for 40 years, investigation will continue

Ponoka high school students fundraise for women’s shelter

Creating awareness for #MMIW Ponoka Secondary Campus students hosted a bake sale

Maskwacis and feds sign historic education agreement

The Maskwacis Education School Commission signed an agreement setting the stage for their education

Ponoka Christian School among group suing province

Group suing Alberta over Bill 24, the act supporting gay/straight alliances

VIDEO: Canadians rise for early-morning Royal wedding celebrations

Canadians gathered for early-morning broadcast of marriage between Meghan Markle, Prince Harry

30 cm of snow expected for eastern Canada, in May

It might be hot in Alberta, but some of Canada still dealing with cold

Horgan defends fight to both retain and restrict Alberta oil imports

Alberta says pipeline bottlenecks are kneecapping the industry, costing millions of dollars a day

Judge: President Trump can’t block critics on Twitter

The judge had suggested that Trump mute rather than block some of his critics

No suitors emerge for pipeline project stake as Kinder Morgan deadline looms

Analysts and observers remain perplexed by Finance Minister Bill Morneau’s comment last week that “plenty of investors would be interested in taking on this project”.

Energy wells plugged as Hawaii’s volcano sends lava nearby

A spike in gas levels could prompt a mass evacuation in Hawaii

Trump seethes over Russia probe, calls for end to ‘SPYGATE’

“SPYGATE could be one of the biggest political scandals in history!” Trump said on Twitter

Philip Roth, fearless and celebrated author, dies at 85

Literary agent Andrew Wylie said Roth died Tuesday night of congestive heart failure.

Pipeline more important than premiers meeting: Notley

“Canada has to work for all Canadians, that’s why we’re fighting for the pipeline”

Most Read