Re-branded discount store opens to busy shopping day

Busy grand opening for re-branded store in Ponoka.

Bargain hunters flocked to the newly re-branded Red Apple store as soon as the doors opened at 9 a.m. Saturday morning March

Bargain hunters flocked to the newly re-branded Red Apple store as soon as the doors opened at 9 a.m. Saturday morning March

Bargain hunters, waiting in their running cars until the opening of the doors, flocked to the newly re-branded Red Apple Store in downtown Ponoka on Saturday, March 19 as the former Bargain Shop welcomed them in droves in their search for good deals on the first day of business.

Town councillor Marc Yaworski was on hand a little before 9 a.m. to cut the ribbon marking the inauguration after re-branding of the store with several representatives from the Red Apple-Bargain Shop corporate office also attending to witness the opening.

Abhay Garg, Director of Planning and Allocation of the store chain said the name change was part of the ongoing campaign to re-brand all the retail outlets operated by the group in Canada. He said the re-branding meant that the store would be offering more brand name products as compared to their earlier business operations but that it also meant customers would be able to get higher discounts and better deals when they visit to do their shopping.