Town celebrates Sweet 16

The word about Ponoka is spreading provincially and nationally thanks to a marketing partnership with many other communities in Alberta.
The Sweet 16 marketing partnership is a collaboration of many communities in Central Alberta who are working together to help improve tourism and attract visitors from other cities and towns.

Carey Keleman

The word about Ponoka is spreading provincially and nationally thanks to a marketing partnership with many other communities in Alberta.

The Sweet 16 marketing partnership is a collaboration of many communities in Central Alberta who are working together to help improve tourism and attract visitors from other cities and towns.

Alberta Sweet 16 uses a professional website to help broadcast events, attractions and strong points in different communities.

The Town of Ponoka is a part of this regional tourism initiative and is doing its job to promote itself around Alberta and Canada.

The group was recognized with an award for developing an innovative and creative way to promote the Central Alberta region.

Carey Keleman, economic development officer for the Town of Ponoka accepted the 2008 Central Alberta Economic Partnership Annual Achievement award, representing the Town of Ponoka.

Keleman has been a part of this collaboration and has been working to help showcase the events and attractions Ponoka has to offer. With her involvement in this Keleman has realized the importance of Alberta Sweet 16 and says Ponoka has much to offer.

“It’s important that Ponoka is involved in this partnership initiative because like many other smaller communities, Ponoka only has a couple bigger scaled events that attract tourists and visitors,” said Keleman. “By approaching tourism as a region, all communities benefit.  Tourists may go to two different events in a weekend in two different communities.”

The Ponoka Stampede, Ultimate Car Show, Vintage Motorcycle Rally, Downhill Soapbox Derby, County Fair and Bull-a-rama are the major events and attractions of Ponoka that are being advertised to other communities.

Keleman believes that the main advantage of being part of Alberta Sweet 16 is that it reaches many people without doing financial damage.

“The biggest benefit of being a part of this regional tourism initiative is being able to promote our events bigger scale with a fraction of the cost to do it solo,” she said.

Long term benefits could also result from promoting Ponoka in this way including financial and residential benefits.

“Tourism brings in new dollars to our community.  Promoting these events promotes economic development,” said Keleman. “Also, if people visit our community they might realize that they’d like to live here.”

The Alberta Sweet 16 tourism initiative that highlights sixteen weekends of events, family activities, festivals, rodeos and more in the Central Alberta region.

Local events are posted on the website and the public can view them at www.centralalbertaevents.com.

Just Posted

Ponoka County fire crews handle second baler fire in 12 hours

Fire crews handled a baler fire just west of Gull Lake

Red Deer RCMP ask for assistance to ID suspect in indecent acts

The suspect exposed himself to a woman and made sexual comments to her

WCPS uses cannabis legislation to fully review drug, alcohol and tobacco policies

Cannabis is not permitted in schools; WCPS focused on providing education and support

Puff, puff, pass: Cannabis is officially legal across Canada

Alberta readies itself for cannabis sales with 17 stores (for now) and a new provincial website

Ponoka mayor & council takes on province for recreation funding

Mayor Rick Bonnett wants school requisition for three years

Fashion Fridays: You can never have enough shoes

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Canada not sending anyone to Saudi business summit

Sources insist Ottawa never intended to dispatch a delegation this time around

Earthquake early-warning sensors installed off coast of B.C.

The first-of-its kind warning sensors are developed by Ocean Networks Canada

VPD ordered to co-operate with B.C. police watchdog probe

According to the IIO, a court is ordering Vancouver police to co-operate with an investigation into a fatal shooting

Canada’s top general takes aim at new reports of military sexual assault

Gen. Jonathan Vance is unhappy some troops continue to ignore his order to cease all sexual misconduct

Trio of Saint Bernard find their ‘forever home’ after story goes viral

Edmonton Humane Society had put out the call to adopt Gasket, Gunther and Goliath

Nova Scotia fixes online workaround of age requirement for cannabis sales

The problem popped up hours after the use of cannabis became legal

Carr, Morneau off to China next month to deepen commerce

Carr says Canada and China aren’t embarking on formal free trade talks

Most Read