Altitude Laser Spa’s annual Spa-tacular Spring Event was a relaxed, yet educational day of hilarity as Ruben Potrebenko, national educator makeup artist for the Jane Iredale line, stole the show and opened up the world of high-end makeup to the women of Ponoka.
The second annual charity event also raised more than $1000 for the Heart and Stroke Foundation. “Some of us are affected by that . . . We just try and pick something that hits home with our team,” said spa owner Kim Green.
This year’s sold out event boasted 70 women who came for the benefits of the pampering day, which included a healthy spa lunch and professional massages for 30 of the women.
“We’re featuring the Jane Iredale mineral makeup this year,” said Green.
Last year’s inaugural event focused on healthy skin. “It’s always going to be about wellness.
Green feels the benefits of attending the event include allowing women to treat themselves to a day away from the stresses of life as well as enhancing personal experiences. “It’s a fun day for women aimed at fun and personal development.”
We’re hoping to grow each year,” she added. “We wanted to do an event that was charity related and we wanted to do something bigger and better than we’ve done before.”
Both Green and spa director Sharon Beaubien feel holding event at the Wolf Creek Golf Resort has played a large part in allowing them to hold the event and rejoice in highlighting the beauty of women and benefits of stress release.
“There was tons of education and 1000 times for laughs,” said Beaubien. “Teaming up with a world class resort, Wolf Creek Golf Resort, enabled us to take out event to a higher level.”
“We are the experts in our field so we bring the experts to our event,” she added. “That’s why our spa is constantly changing. We keep bringing what’s new in the spa industry and share it with our guests.”
During Potrebenko’s presentations on colour matching and eye magic with makeup, the women who attended the event were given a small questionnaire to help customize their makeovers. This questionnaire also highlighted a sad fact of today’s society: women have an easier time naming what they don’t like about themselves and a nearly impossible time stating even two aspects they like about their skin.
“Celebrate yourselves a little more,” urged Potrebenko.
“Makeup should be fun, not painful. Makeup is about making your features sing. It’s not about you wearing makeup, it’s about celebrating your beauty,” he added.
With the focus on the Jane Iredale line, Potrebenko randomly selected one woman from the crowd to makeover on the big screen and highlight the capabilities of the line. “We’re not just makeup making you pretty, we’re skin care with colour. Everything is developed with your skin in mind first.”
Potrebenko also had many tips for the women on makeup application. He mentioned fingers were always better than a brush when applying foundation because of the body’s natural heat and when it comes to layering lip-gloss and lipstick the gloss should “float” on the lipstick rather than blending the two together. “It’s always ‘mah’ not rub-a-dub dub,” he joked with the women.