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Word of Life Church rebrands itself

Anyone familiar with the Word of Life Church may have noticed a change to its name: Home Church.
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New Home Church logo.

Anyone familiar with the Word of Life Church may have noticed a change to its name: Home Church.

Pastor Rob McArthur said name changes are not something new to the church, which got its start in 1972 and was informally named Jesus People church. McArthur says the church at the time was very much an anti-establishment “hippie” movement of the 1970s.

Eventually the church became recognized as an official entity and was named the People’s Church. Then in 1990 the church’s name changed again to the Word of Life Church, which stuck as the main name for some years.

“It didn’t really feel like it was a best reflection of who we were,” said McArthur of the desire to change.

More recently in the last three years the church has slowly implemented branding and imagery that shows the churches as being home. McArthur said Home Church falls under one umbrella around the world and while individual churches may have some differences, the overall appearance and branding is the same. He called it a multi-site church with one board of directors overseeing its worldwide operations.

“Literally we operate as one big team,” said McArthur.

“Each week we want people to come to our church just to have an experience. We’re just like home,” he added.

Seeing the change and movement within the church, McArthur is excited for what the future holds. He suggests this change will help unify parishioners.