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‘Warm Hearts’ coat drive coming up at Wetaskiwin Mall

Referrals can get a coat, hat and gloves through program
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The Wetaskiwin Shopping Mall is spearheading a great program to help the community’s less fortunate stay warm this winter.

Avenue Living Communities, which owns and operates the mall, announced Oct. 29 it will be offering the “Warm Hearts” coat drive this November.

“With winter fast approaching, Wetaskiwin Mall and parent company Avenue Living are helping those in need stay cozy and dry,” stated a press release from the mall.

“The mall’s second annual Warm Hearts Coat Drive will help warm the community, one coat at a time.

“On Saturday, November 17, outerwear will be handed out starting at 10 a.m. To determine community members in need, Wetaskiwin Mall is enlisting the help of local community support agencies.

“Individuals who access support through these agencies will qualify for a voucher, which can be exchanged for one coat, hat and one pair of gloves. A limited number of these items will be handed out on a first-come-first-serve basis to those with vouchers.”

“Last year’s coat drive was a great success, but there’s always room for improvement,” said Zora Roberts, president of Avenue Living Communities. “Thanks to our partnerships with Sport Chek and Giant Tiger, this year’s Warm Hearts Coat Drive will be even warmer.”

Avenue Living, in partnership with Sport Chek, will provide a selection of new coats. An additional partnership with Giant Tiger will provide new hats and gloves.

“The Wetaskiwin community is also encouraged to get involved,” stated the press release. “The Warm Hearts Coat Drive will accept donations of new or gently used jackets. Please contact Wetaskiwin Mall at 780-362-0473 if you wish to donate.”

Stu.salked@pipestoneflyer.ca