Breastfeeding photo challenges stigmas, highlights hurdles

The Facebook photo of Serah Small breastfeeding her eight-week-old in an arena change room had drawn more than 1,000 likes and 500 shares by Thursday morning.

A photo of a hockey player breastfeeding her baby between periods has riled social media, and that uproar has some lactation experts bemoaning how such a natural act continues to be sexualized and shamed.

Dr. Dan Flanders of Kindercare Pediatrics in Toronto called negative reaction to the photo ”so incredibly disappointing.”

“In a world that supports women and moms it should be a complete non-issue,” Flanders said Thursday.

“It should be like shopping at the supermarket. It should be like driving in your car to work, it should have no emotional impact but it obviously unveils a lot of hangups that we have in our society now. I guess breasts are very sexualized in our world and people have hangups about sex and sexuality.”

The Facebook photo of Serah Small breastfeeding her eight-week-old in an arena change room had drawn more than 1,000 likes and 500 shares by Thursday morning. In the photo, shared Monday by Milky Way Lactation Services, the Alberta mom is topless but still in her bulky hockey pants and skates.

The image and associated media stories have drawn strong online reaction, the vast majority of it appearing to be supportive, although some comments were not.

“Why do we have to keep going through this every few months,” one reader posts. “I don’t care where they feed their child as long as it’s not in a fine restaurant. Most of these women are just attention seekers anyways.”

Flanders says this kind of public shaming can make a difficult situation worse for some new moms, who are already at risk of feeling sad and isolated. He adds that it’s very common to feel uncomfortable breastfeeding in public, partly because of public shaming and a lack of resources to support moms who struggle.

“If we lived in an environment that wasn’t quite so — dare I say — misogynistic and uninterested in supporting new moms, I think they might find it a little bit less challenging to succeed at breastfeeding.”

Stigma reaches far and wide, adds author and lactation expert Jack Newman, who says he, too, gets negative comments online — often from other women who negatively view breastfeeding in public.

“I’ve even had mothers tell me that they were afraid of breastfeeding in front of their own parents. Or the parents-in-law have said, ‘No, you can’t do that here you have to go into the bedroom, not in front of us,” says Newman, pediatrician and founder of the Newman Breastfeeding Clinic in north Toronto.

Then there is the lack of adequate information from obstetricians, who could do much more to educate new moms and head off potential breastfeeding problems as part of prenatal care, he says.

“A lot of OB’s also don’t talk about breastfeeding but they give the mothers a little party pack of (baby) formula,” says Newman.

Margaret Salopek, a clinical nurse educator and lactation consultant at the Grey Nuns Community Hospital in Edmonton, says she’d like to see the working world do more to welcome nursing moms, a move that would go a long way towards quashing lingering stigma.

“We should be looking at ways to accommodate that, like providing the same kind of space you would provide to anybody who’s going to eat their lunch. It shouldn’t be a woman having to go and hide out in a toilet with her breast pump,” says Salopek.

New moms-to-be could also benefit from a more candid conversation with caregivers about how difficult it can be to breastfeed, she adds.

“I’m surprised that they haven’t been given as real a picture as they could be,” she says of some of the women she advises.

Flanders says the media also has a “huge” role to play, blaming it for giving voice “to the radicals on both sides of this conversation … to create as much tumult as they can to sell newspapers.”

He applauded the photo for doing its part to challenge ideas about nursing moms.

“I would imagine that the vast majority of us have never imagined a hockey player breastfeeding their child during intermission.”

The Canadian Press

Just Posted

Maskwacis and feds sign historic education agreement

The Maskwacis Education School Commission signed an agreement setting the stage for their education

UPDATE: Puppies rescued at structure fire in Lacombe

The Bentley Fire Department assisted Lacombe in a structure fire where crews saved some puppies

Trial for man accused of 2006 Eckville murder “unreasonably delayed”

Lacombe’s Shayne Gulka is awaiting trial for the 2006 murder of Bradley Webber

Producers are already charging customers for recycle services

Fixed recycle fees are built-in to packaging rates by producers across the country.

Bringing composting to Ponoka is a simple step

For $2 extra per month, Ponoka residents can see compost collections

VIDEO: Canadians rise for early-morning Royal wedding celebrations

Canadians gathered for early-morning broadcast of marriage between Meghan Markle, Prince Harry

Olympian sues USA Swimming, saying it failed to protect her

Ariana Kukors Smith alleges her former coach Sean Hutchison began grooming her for sexual abuse at the age of 13

Couple survives being buried in mudslide on B.C. highway

The couple, from Saskatchewan, were en route to Nelson when a tree fell in their path

‘So grateful:’ Injured Bronco hockey player glad he’s alive, works on recovery

Ryan Straschnitzki was badly hurt in the accident: a spinal injury, broken ribs, a broken collar bone, and punctured lung

Changes needed for ‘Alert Ready’ mass emergency system

‘You need to strike this careful balance between alerting people to lots of problems — and doing it too often’

Las Vegas Golden Knights move on to Stanley Cup final

Improbable run continues for NHL’s newest expansion team

Oregon’s flooded recreational pot market a cautionary tale to Canada

‘In a broader sense, we are adding legal production to an already robust illegal production’

3 survivors after airliner with 110 aboard crashes in Cuba

It was Cuba’s worst aviation disaster in three decades and its third major air accident since 2010

Individuals face 84 criminal charges related to stolen, counterfeit credit cards

Investigation and search warrant executed collaboratively by Red Deer and Sylvan Lake RCMP

Most Read