Alberta strategy to boost the livestock industry

The livestock and meat industry’s needs are attempting to be met by the Alberta government’s new strategy that is designed to help revitalize the industry.

  • Sep. 3, 2008 1:00 p.m.

The livestock and meat industry’s needs are attempting to be met by the Alberta government’s new strategy that is designed to help revitalize the industry.

The Alberta Livestock and Meat Agency recently took a step by naming the chair and initial board members of the ALMA.

Jeff Kucharski, CEO of ALMA, believes that the strategy will help improve the current situation and that the members that were put in place will play a key part in the success of the plan.

“It’s time to start doing things differently if we want different results,” said Kucharski. “The initiatives are designed to help create a business environment to foster successes in new and innovative ways.”

The strategy includes focusing on the increasing global market, diversifying and expanding markets, help the industry differentiate products, certify them and assist marketers to promote and sell products internationally as well as domestically.

“In short, we must do a better job of producing what our customers want,” said Kucharski. “For example, companies like McDonald’s buy their beef from Quebec because it is age verified. These are the kinds of market signals that both industry and government need to adapt and respond to.”

Kucharski believes that the strategy will start being effective in the near future but that some of the positive results may not be seen until later.

“This is a long term plan. Some of the changes will take time to see their full impact, but I think almost immediately we’ll see signals that what we’re doing is starting to work and change the reality of the industry,” he said. “There are already market signals that what we plan to do is what customers are asking for, so I think as awareness grows, reaction to our changes will become more evident.”

ALMA is continuing to work to promote Alberta as an innovative province nationally and around the world. This year, the government of Alberta is providing $56 million to support the plans of the agency.

Just Posted

Splash Park work has “minor rain delay”

The recent downpours may mean the work on the Splash Park will… Continue reading

Motorcyclist airlifted by STARS after collision

Incident under investigation by Ponoka RCMP

Swimming, biking and running to victory

PSC student complete triathlon race

PHOTO: Calnash roof underway

Work has begun on the covered connection between the barn and main arena

“Visions of the West” Art Show and Sale

Dates and times for the art show and sale

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

No business case for Trans Mountain expansion, says former environment minister

Cabinet is expected to announce its decision on the expansion of the Alberta-to-B.C. pipeline by Tuesday

Alberta Mountie found not guilty of dangerous driving causing pedestrian’s death

RCMP Const. Michelle Phillips also found not guilty of dangerous driving causing bodily harm

Three Albertans land ‘monster’ sturgeon in B.C.’s Fraser River

For angler who landed the exceptionally large sturgeon it was an ‘incredible dream come true’

Toronto Raptors and their diverse team celebrated worldwide

Team is made up of players from the U.S., Canada, Cameroon, the Republic of Congo, and Spain

Further murder charge laid after alleged targeted hits in two Alberta cities

Jimmy Truong, who is 27, has been charged with first-degree murder in the shooting of Louie Angelo Mojica

Stettler County denial of Paradise Shores permit upheld by SDAB

Developers refusal to provide needed information among reasons behind appeal decision

Pot edibles, topicals and extracts to hit shelves no earlier than mid-December: Ottawa

Health Canada wrapped its public consultation on the draft rules for cannabis products in February

We the North: Delirious fans celebrate as Raptors win NBA title

Supporters from all over Canada cheer Toronto’s triumph

Most Read