Members of the Ponoka and District Chamber of Commerce heard about how their membership might benefit them by helping save money on Tuesday, April 19 at the Ponoka Community Golf Club lunch room.
Speaking for ATB was Jorge Forno, merchant sales specialist of business and agriculture, who said that ATB is embracing technology trends that make it easier for businesses to make a sale. Setting up a debit/credit point of sale can be daunting and to work with chamber members, the company is waving setup fees, one of the benefits of being a member.
Forno said there are many options to make a sale happen, not least of which is the company’s debit/credit machine that has competitive fee rates for credit card charges. Debit machines can be wired, cordless and true wireless depending on the business need.
A relatively new product called PAYD and PAYD Pro brings the option of charging credit cards and debit cards using a smart phone or tablet device. “This is a great product for start up companies,” said Forno.
Another benefit of PAYD is for non-profit groups that host fundraisers a few times a year, they can use the PAYD product, which has a higher charge fee but no monthly charge. PAYD Pro offers debit but with a monthly device fee. Also minor sports groups that host tournaments could use the mobile payment option to accept payments.
Forno suggests once a company starts charging more than $5,000 to $10,000 per month, it would be in managers’ best interests to consider a a standard debit/credit charge machine as the per transaction fee drops making it cost effective.
The PAYD system comes with a smart phone app and a small attachment to create a secure swipe charge. PAYD is among a small group of companies such as Square offering a mobile charge system with no monthly fee.