CAEP wins two national marketing awards


  • Oct. 12, 2011 3:00 p.m.

Red Deer Regional Economic Development (RDRED) and Central Alberta Economic Partnership (CAEP) were presented with two marketing awards from a national economic development organization.

The Economic Developers Association of Canada announced during its annual conference that RDRED and CAEP received two 2011 Marketing Canada Awards for the printed collateral suite and the electronic newsletter. Both are part of a multi-phase investment attraction campaign to diversify and strengthen the regional economy by attracting foreign businesses, called the “Foreign Direct Investment” (FDI) project.

Through the FDI Project, RDRED and CAEP created the Central Alberta: Access Prosperity brand, a strong, unifying identity representing over 40 communities in central Alberta.

The Central Alberta: Access Prosperity printed collateral suite was designed to be a strong, unifying identity for a region that is largely absent from an international stage. These marketing pieces create a regional identity which captures attention and increases awareness of central Alberta’s location, resources and supply chains, unique selling features, and how central Alberta is a profitable site for expanding companies.

Launched in the spring of 2011, “The Central Alberta Exchange” is the central Alberta region’s quarterly economic development newsletter that circulates to over 300 international businesses. Regular features include articles on target industries, announcements of new and expanding companies, and upcoming opportunities to connect with us at upcoming trade shows. The newsletter is a mechanism to inform investment leads with development activities and partnership opportunities that are currently present in central Alberta.

“Providing international companies and site selectors making investment decisions, and local companies with full-service access to resources and information is critical to the growth of the region,” said Cyril Cooper, spokesperson for the FDI project. “Receiving not one, but two Marketing Canada Awards is an important third-party validation for our region to continue to deliver the critical information that companies need to make business development decisions”.

Since the completion of the FDI Project in April 2011, the regional collaboration between RDRED and CAEP has formalized into a not-for-profit organization, Central Alberta Access Prosperity. The successful completion of the FDI Project leaves a solid base to move forward with the next vital phase.

More than 205 submissions were received from across Canada for the 2011 Marketing Canada Awards, organized by the Economic Developers Association of Canada, Canada’s national organization of economic developers representing over 700 members.

The FDI Project was funded in part by Community Futures Central Alberta, supported by Western Economic Diversification Canada.

Just Posted

New Democrats would bring in $25 daycare if re-elected: Notley

Notley said the plan would include adding 13,000 daycare spaces

Supporters rally for Jason Kenney as UCP leader stops in Red Deer

Kenney promises equalization reform, stopping ‘Trudeau-Notley’ payroll hike, trade, economic mobility

WATCH: Fashion show highlights Cree designers

The fashion show was part of a Samson Cree Nation conference on MMIW

Rimbey RCMP need help identifying vandals

Plus, GPS in stolen vehicle helps locate it and the suspect in Red Deer

Ponoka Chamber to host election forum

All-candidates forum for Lacombe-Ponoka set for March 28 at the Ponoka Legion

The good, bad and the unknown of Apple’s new services

The announcements lacked some key details, such as pricing of the TV service

Morneau unveils principles for Indigenous ownership in Trans Mountain pipeline

The controversial pipeline was bought by Ottawa last year

Refugee who sheltered Edward Snowden in Hong Kong arrives in Canada

Vanessa Rodel and her seven-year-old daughter Keana arrived in Toronto this week

New UMSCA trade deal getting a boost from Trump, business groups

The trade deal is designed to supplant the North American Free Trade Agreement

Trudeau says he, Wilson-Raybould had cordial conversation last week

Trudeau denies anything improper occurred regarding SNC-Lavalin and the PMO

SNC-Lavalin backtracks on CEO’s comments surrounding potential job losses

Top boss had said protecting 9,000 jobs should grant leniency

Sources say Trudeau rejected Wilson-Raybould’s conservative pick for high court

Wilson-Raybould said Monday “there was no conflict between the PM and myself”

Social media comments continue to dog ranks of United Conservative candidates

Eva Kiryakos was running in Calgary-South East in the April 16 vote

Apple announces its long-awaited streaming TV service

The iPhone has long been Apple’s marquee product and main money maker, but sales are starting to decline

Most Read