Holstein Missy sells for $1.2 million

Ponoka’s Morsan Farms got a big surprise Nov. 12 when one beautiful three-year-old Holstein named Missy was sold at an auction for $1.2 million.

  • Nov. 25, 2009 7:00 a.m.

Missy

By Jasmine Franklin

Ponoka’s Morsan Farms got a big surprise Nov. 12 when one beautiful three-year-old Holstein named Missy was sold at an auction for $1.2 million.

“It’s not often a cow will sell for anywhere near that,” said Chris Parry, Morsan Farms’ spokesman. “We knew she was a valuable cow but it’s a humbling surprise.”

Morsan Farms, open since 1996, has sold high-scale dairy genetics since 2002. Today, the farm markets genetics to 21 different countries. Missy, Parry said, was simply icing on the cake for the farm located just a few miles east of Ponoka.

“Breeders have already begun to purchase relatives to Missy,” Parry said. “She has brought a lot more international visitors to Alberta and really put Ponoka on the map.”

So how is it that a dairy cow can be worth $1.2 million?

Dairy shows that Missy has attended, much like the Toronto Royal Agricultural Winter Fair, judge the cows on numerous factors. Missy’s pedigree and past generation showings, her milk record, her size and appearance, as well as superior genetics and a list of top-awards, landed a dollar value so high it made her the fifth cow in the world to be worth over $1 million and only the second in Canada.

“These shows are a lot like beauty pagents for people,” Parry said. “They’re judged on their correctness, how they move and they’re judged against each other.”

The Toronto auction is the final showing, considered the “best of the best.” Missy was bought and is now jointly owned by one buyer in the United States and another in Denmark, while she will remain located at Morsan Farms where they own a share of her as well. The two buyers have right to her embryos while the farm owns everything born or sold from her. The joint-ownership hasn’t been structured yet but essentially all Missy’s offspring will be born at the farm and the embryos will be sold internationally.

“You can tell when you take her out that she knows she has all the attention,” Parry said. “You can tell she’s happy.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta discussing early Stage 2 economic relaunch

Nineteen new COVID-19 cases confirmed by government Wednesday

OUR COMMUNITY: A tribute in honour of Bob Hepp

Popular Ponoka citizen Mr. Bob Hepp passes away at the age of 65 years

Facing changes together: Your community, your journalists

The COVID-19 pandemic has changed the world in ways that would have… Continue reading

Israeli, Chinese policies ‘concern’ Canada, undermine freedom, says Trudeau

Israeli, Chinese policies ‘concern’ Canada, undermine freedom, says Trudeau

House of Commons can manage virtual voting securely if MPs want it, Speaker says

House of Commons can manage virtual voting securely if MPs want it, Speaker says

VIDEO: PSC congratulates class of 2020

Ponoka Secondary Campus (PSC) posted a video on its website, psc.wolfcreek.ab.ca, on… Continue reading

Hydroxychloroquine does not prevent COVID after exposure to the virus: study

Hydroxychloroquine does not prevent COVID after exposure to the virus: study

Nunavut RCMP to consider body cameras as tension between police, Inuit grows

Nunavut RCMP to consider body cameras as tension between police, Inuit grows

Stockwell Day steps down from several roles after comments about racism

Stockwell Day steps down from several roles after comments about racism

Trudeau to join global COVID-19 vaccine fundraiser amid calls for fair access

Trudeau to join global COVID-19 vaccine fundraiser amid calls for fair access

Joint inquiry or review of mass killing taking shape, N.S. justice minister says

Joint inquiry or review of mass killing taking shape, N.S. justice minister says

Greens likely to hold virtual leadership convention due to pandemic: May

Greens likely to hold virtual leadership convention due to pandemic: May

Meng hearing schedule to expand; lawyers ask for ‘referee’ in case

Meng hearing schedule to expand; lawyers ask for ‘referee’ in case

As some protesters in D.C. gird for battle, others provide first aid, supplies

As some protesters in D.C. gird for battle, others provide first aid, supplies

Most Read