FILE - A Juul vaping system with accessory pods in various flavors. (Washington Post photo by Bill O’Leary)

Juul move to end vaping advertising in the U.S. not extended to Canada

The largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down

A commitment by San Francisco-based Juul Labs to no longer promote its e-cigarettes in print, digital and TV advertisements applies only in the United States, not in Canada, a spokesman says.

Juul Labs Canada says in an email that Juul Labs is a global company and “this announcement impacts the U.S. only.” The company didn’t answer a question about how Juul markets its products in Canada.

On Wednesday, the largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down and pledged not to lobby against a sweeping ban on vaping flavours proposed by the Trump administration.

The decision marks the second time within a year that Juul’s U.S. and Canadian marketing policies have diverged. In November 2018, the company said it would continue to sell mango, fruit, and cucumber flavoured pods in Canadian retail outlets, despite no longer doing so south of the border because they might entice young people to use its products.

Juul would not explain why it seemingly sees a link between flavoured products and youth consumption in the States, but not Canada, beyond saying the two markets “are very different.”

READ MORE: U.S. government plans to ban flavours used in e-cigarettes

Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.

Public health officials are investigating hundreds of cases of the breathing ailment but have not yet identified any one product or ingredient. At the same time, underage vaping has reached epidemic levels, according to top government health officials, with more than one in four high school students using e-cigarettes in the last month.

Juul entered the Canadian market in August 2018, vowing to help Canada’s five million adult smokers quit by providing an alternative to combustible cigarettes.

It said its Juul devices, USB docking stations and flavoured vaping liquids that contain nicotine would be available for purchase in convenience stores, vape shops and on its e-commerce site.

In July, Juul opened its first corporate store in Canada in Toronto. It opened its second in Edmonton two weeks ago.

Since 2018, Juul has tried to head off a crackdown in the U.S. with a series of voluntary steps, halting retail sales of several flavours and shutting down its social media presence.

The company now faces multiple investigations from Congress, several federal agencies and state attorneys general.

— With files from The Associated Press

The Canadian Press

READ MORE: U.S. teenager files lawsuit against Juul e-cigarette maker

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

2019 Ponoka Festival of Trees meets $100,000 goal

Ponoka hospital will begin purchasing heart monitoring cubes

Supporting a friend with mental health issues

AHS: Do you have a friend who just doesn’t seem to be their usual self?

PHOTOS: Ponoka Curling Club hosts Alberta Junior Curling Tour Event

The Ponoka Curling Club hosted its first-ever Alberta Junior Curling Tour Event… Continue reading

Jeffery Kraft of Ponoka remembered for being loving, well-liked

Kraft passed away on Dec. 15, 2019, in Lacombe at 20 years old

Deserving Ponoka student appointed to National Youth Council

Yael Witvoet will now be able to advocate for causes on a national scale

VIDEO: Canada’s first presumptive case of coronavirus officially confirmed

Both patient and wife arrived on a China Southern Airlines flight after having been to Wuhan

Alberta premier wants feds to approve Teck mine for benefit of First Nations

Kenney: ‘Surely [reconciliation] means saying yes to economic development for First Nations people’

VAUGHAN: Childhood heroes like Kobe are supposed to be immortal

Kobe Bryant tragically passed away in a helicopter crash that claimed the lives of nine people

VIDEO: Music stars pay tribute to Kobe Bryant at Grammys award show

Music artists including Billy Ray Cyrus, Rick Ross and Kirk Franklin paid tribute to Bryant

VIDEO: Alberta man hopes billboard will find him a kidney donor

Jim Lomond has a rare disorder that causes inflammation and damages his kidney tissues

Pregnant B.C. woman stuck in Wuhan, the epicentre of coronavirus outbreak

Woman is due to give birth in Wuhan, China unless she can get out

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Most Read