Residents can become the new face(s) of Ponoka

Ponoka’s residents have the chance to represent their town in a new ad campaign that should see their faces on billboards

  • Jun. 20, 2012 5:00 p.m.

Ponoka wants you.

Ponoka’s residents have the chance to represent their town in a new ad campaign that should see their faces on billboards, banners and various ad campaigns.

The Nominate Your Neighbour contest has been created to inspire town spirit while attracting tourists and business to the area. Winning nominees will become the faces of Ponoka’s new “Keep it Real” brand campaign.

The purpose of the contest is to celebrate the character of Ponoka and individuals who have helped make a difference in the community. The town is looking for people who inspire others or who work to make Ponoka a better place. People who watch out for their neighbors, who lead by example, who cultivate business or who help the less fortunate are excellent examples of the kind of people the town wants to see in the campaign.

Economic development officer Sarah Olson said the campaign is a way to change outside perception of the community and she is looking forward to the nominations. “I’m very excited to move forward with the next stage of the process.”

Olson feels real people representing Ponoka will “exemplify the brand we’re coming out with.” Especially since most municipalities make use of stock images rather than local photographers and its residents.

She hopes the outcome will give residents a chance to feel pride for the community and what it has to offer.

“It think it’s always good to recognize somebody,” she said.

Deadline for nominations is July 6. There is a wide range of categories for citizens:

• Families with children.

• People connected to the rodeo community.

• Volunteers.

• Business owners.

• Seniors and pioneers.

• Prominent citizens

• Inspirational teens and young adults.

Contest submissions should include a description, in 300 words or less, of why you feel the individual or family is deserving of the honour of being a face of Ponoka. The winning entries will have their portraits taken by a professional photographer to become the new faces of Ponoka. They will also receive a 10-play pass to the aquaplex, racquetball, or tennis courts, and a Town of Ponoka hoodie.

All entries will be judged on the following criteria: uniqueness, category, and the marketing materials requirements needed for the campaign.

Nominations should be made in writing and sent by mail to: Nominate Your Neighbor Contest, Town of Ponoka, 5102 – 48 Avenue, Ponoka, AB T4J 1P7. Email nominations will also be accepted. Send all emails to Sarah.Olson@ponoka.org