Vice co-founder and CEO Shane Smith (right) gestures as Rogers Communications President and CEO Guy Laurence laughs during an announcement in Toronto on Thursday October 30, 2014. Rogers Media and Vice Canada are ending their three-year-old partnership with the result that TV channel Viceland will cease broadcasting on Rogers cable as of March 31 and Rogers will give up its interest in Vice Studio Canada. THE CANADIAN PRESS/Nathan Denette

Rogers Media cuts ties with Vice Canada

Rogers Media and Vice Canada are ending their three-year-old partnership, pulling Viceland TV channel off the air

Boundary-pushing TV channel Viceland is slated to cease broadcasting as of March 31, as Rogers Media Inc. and Vice Canada end their three-year-old, $100-million partnership.

Rogers said in a statement on Monday it is evolving its Canadian content strategy and will redirect future funding to initiatives that “better align” with its portfolio and brands.

“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” it said.

Rogers said it is also giving up its interest in Vice Studio Canada, established by the partners in Toronto through their 2014 agreement to generate Canadian content for mobiles, tablets, computers and TV screens that appeals to young people.

Ryan Archibald, president of Vice Canada, confirmed the partnership’s end in a separate statement Monday and said that keeping Viceland alive is a priority.

“Vice will continue to grow in Canada in 2018. We have a lot of opportunity ahead of us and will be announcing some new exciting partnerships soon,” he said, without giving specifics.

“Rogers Media’s initial investment helped to establish our studio as a leading producer of some of the most engaging Canadian content out there and we thank them for their partnership.”

Neither Rogers nor Vice would consent to interviews with executives. Rogers spokeswoman Andrea Goldstein said in an email her company alone had spent $100 million through the joint venture on creation of Canadian content, the studio and the TV channel.

Related: Vice suspends two top executives

Carmi Levy, a London, Ont.-based media analyst, said Rogers is likely the partner that decided to pull the plug.

“When you engage in a partnership of this type, I think both sides, and especially a telecom of the scale of Rogers, would expect some kind of return,” he said.

“Here you are just over three years into the deal and obviously the returns aren’t where they’d like them to be.”

He said it’s difficult to tell what Vice’s viewership was because those numbers haven’t been separately disclosed.

Vice Canada said the Rogers joint venture resulted in over 130 hours of original Canadian programming.

It says it now has full ownership of the content library and the Toronto studio after Rogers gave up its 30 per cent stake. It said it plans to continue to build that business.

The 24-hour-a-day Viceland television channel launched in February 2016 with prime-time shows including Gaycation with Ellen Page and Black Market with Michael K. Williams.

It is currently available on all major cable or satellite companies in Canada.

The end of the Rogers-Vice partnership comes as competitors Netflix and Amazon Prime are investing heavily in original programming.

Dan Healing, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Naked man arrested for impaired driving

The man allegedly fled the scene of a collision wearing only a sheet. Plus other Ponoka RCMP briefs

Ponoka Legion commemorates 100th anniversary of Armistice Day

Ponoka residents pack Legion hall during Remembrance Day

Ponoka Secondary Campus alumni provides example of how to remember those who were lost

School’s annual Remembrance Day ceremony focuses on 100th anniversary of WWI armistace

Students at St. Augustine honour fallen Ponoka soldiers

The school’s Remembrance Day ceremony recognized the sacrifices of past soldiers

No pumping into Gull Lake for 5 years due to carp concerns

Worries of carp in the Blindman River has put a hold on pumping water into Gull Lake

First Nation marks ‘milestone’ land deal at Alberta ceremony

Lubicon Lake First Nation Chief Billy-Joe Laboucan signed treaty last month

Expect no quick end to Canada-wide cannabis shortages, producers warn

Provinces including British Columbia, Alberta have all reported varying degrees of shortages

Canada Post strike having ‘critical’ impact on retailers, eBay tells PM

Canada Post says it is now facing an unprecedented backlog of shipments, largely as a result of strikes

NASA wants Canadian boots on the moon as first step in deep space exploration

The U.S. is seeking broad international support for the next-generation space station to send into orbit a in 2021

B.C. man wanted in connection to domestic assault in Edmonton

Sterling Miles Booker has ‘ROCK’ and ‘ROLL’ tattooed on his hands

Canada wants free trade deal with southeast Asian nations, Trudeau says

ASEAN nations combined have nearly 650 million people, an economy of US$2.8 trillion, and are already Canada’s sixth-biggest trading partner.

Olympic and Paralympic committees disappointed, but respectful of Calgary’s vote

The majority of voters said ‘no’ to a potential Calgary bid for the 2026 Winter Olympics and Paralympic Games.

Wildfire death toll rises in California as search for missing continues

Authorities reported six more fatalities from the Northern California blaze, bringing the total number of dead so far to 48.

B.C. MLAs urge Trudeau to call byelection immediately in Burnaby-South

Four NDP provincial politicians from British Columbia are urging Prime Minister Justin Trudeau to immediately call a byelection in the federal riding of Burnaby-South.

Most Read