The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

Twitter to launch engineering hub in Canada with dozens of hires this year

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada

Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff.

The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 workers it will soon hire.

“We have folks that are from Canadian schools or have Canadian backgrounds and they’ve just been really successful in growing their careers here,” said Tristan Jung, a senior engineering manager involved with Twitter’s hiring, in a video call from the Bay Area.

“The thought process was why don’t we just go to the source instead of having to pull them all into the Bay Area? Toronto was the best place to do so.”

Twitter’s increased interest in the market comes as global competition for tech talent is intensifying. Encouraged by the COVID-19 pandemic’s work-from-home measures, companies have begun hiring beyond their current borders, allowing them to source talent in new or unexpected places.

In a 2019 visit to Toronto, Twitter co-founder Jack Dorsey preached the values of a “decentralized” company and said the “centre of gravity shouldn’t be San Francisco:”

Last March, he doubled down on his beliefs when he announced Twitter workers will be allowed to work remotely permanently.

“We serve global audiences and so we believe fundamentally that our talent mix should reflect the communities that we serve,” said Paul Burns, managing director of Twitter’s Canadian operations, on the same call as Jung.

“You shouldn’t have to move to Silicon Valley to have an impact and build a meaningful career.”

Twitter’s Thursday announcement is zeroing in on the Canadian market because of the technical talent it has seen evolving in the country recently.

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada and even junior workers have flocked from the country to the company’s global offices.

Since it opened in 2013, the office Burns runs in Toronto has been home to sales, partnerships, policy, marketing, research and curation workers.

A few engineers on global teams have worked remotely in Canada, but the company has never attempted to cluster engineers in the market until now.

Those hired will work within three teams. One will be responsible for engineering work linked to discovery and connection on the platform, another will build tools that enable users to easily create content and the last group will aim to maximize safety and minimize harms on Twitter.

Filling these positions will come with plenty of competition.

E-commerce giant Shopify Inc. announced in January that it will add 2,021 to its company this year to work in technical roles involving front-end and back-end development, data, mobile and infrastructure tasks.

On Wednesday, social discovery platform Pinterest said its Toronto office will get 50 new hires this year in engineering, sales, insight and marketing roles — it’s biggest expansion since the office opened in 2018.

The engineers will include front-end, full-stack and machine-learning experts and the city was chosen because of the emphasis Canadian universities place on these skills, said Erin Elofson, Pinterest’s head of Canada and Australia in an email.

Burns and Jung don’t worry about competing for talent because they said Twitter attracts workers who believe strongly in the company’s ability to connect people and want to have a direct impact on making conversations across the platform more efficient and safe.

They expect hiring to begin shortly and are excited to see what innovations the new hires come up with.

Burns said, “We’re just really excited about the investment in Canada, and I think it’s the start of something that’ll you’ll see … grow over time.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

social media

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Katherine Swampy
Maskwacis chiefs are opposed to RAPID Response

Alberta Treaty 6 First Nations say they were not properly consulted

UCP Lacombe-Ponoka MLA Ron Orr spoke to the Ponoka Chamber about the potential a new provincial government would provide to help support small business.
File photo
MLA Ron Orr: ‘Our constituents … want us to defend their livelihoods and freedoms’

Lacombe-Ponoka MLA stands with 15 other UCP members calling out retreat on restrictions

Conservative leader Erin O’Toole holds a press conference on Parliament Hill in Ottawa on Tuesday, April 6, 2020. Top Tory leaders of past and present will speak with supporters today about what a conservative economic recovery from COVID-19 could look like. THE CANADIAN PRESS/Sean Kilpatrick
O’Toole to vote against Conservative MP’s private bill on ‘sex-selective abortion’

Erin O’Toole said he supports a woman’s right to choose and will personally vote against the private member’s bill

A health-care worker holds up a vial of the AstraZeneca Covishield vaccine at a COVID-19 vaccination clinic in Montreal, Thursday, March 18, 2021. THE CANADIAN PRESS/Paul Chiasson
PHAC receives first report of blood clot linked to AstraZeneca

The federal agency says the person is now recovering at home

A real estate sign is pictured in Vancouver, B.C. THE CANADIAN PRESS Jonathan Hayward
1 in 3 young Canadians have given up on owning a home: poll

Data released Monday says 36% of adults younger than 40 have given up on home ownership entirely

Ryan Applegarth
Applegarth’s murder charges proceed

Ryan Jake Applegarth, charged with the second degree murder of Chantelle Firingstoney,… Continue reading

Dr. E. Kwok administers a COVID-19 vaccine to a recipient at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
Most Canadians plan to get COVID-19 vaccine, but safety fears drive hesitancy: poll

This comes as confidence in governments is plummeting in provinces being hit hardest by the pandemic

Marathon of Hope runner Terry Fox is shown in a 1981. (THE CANADIAN PRESS/CP)
Terry Fox’s legacy of resilience resonates during COVID-19 crisis, says brother

Fred Fox said his brother’s legacy of resilience has taken on renewed resonance as COVID-19 rages on

Madelyn Boyko poses along with a number of the bath bombs she makes with her mom, Jessica Boyko. Madelyn says she enjoys making the bath bombs with her mom as it is a special time for just the two of them. (Photo Submitted)
5-year-old Sylvan Lake girl selling bath bombs in support of younger brother

Madelyn Boyko is selling bath bombs for CdLS research in honour of her younger brother

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

The National Security and Intelligence Committee of Parliamentarians says that includes attempts to steal Canadian research on COVID-19 and vaccines, and sow misinformation. (AP Photo/Esteban Felix)
Intelligence committee warns China, Russia targeting Canadian COVID-19 research

Committee also found that the terrorist threat to Canada has shifted since its last such assessment

Most Read