OPINION: Speaking on how local news matters

Local Matters, a new focus on local businesses that support community newspapers

Box Cox, Winnipeg Free Press

The same day that the Winnipeg Free Press carried news of Franklin Roosevelt’s death, its advertising included a local store offering bologna for 21 cents a pound. As I look at that April 1945 edition, I often wonder which information readers found more valuable – the death of a world leader or a bargain at a local meat shop. Chances are it was the bologna. Readers have always trusted their local newspapers for information relevant to their lives. Much of that information is contained in ads from local retailers.

The classic definition of a good newspaper is “a community in conversation with itself.” Smart local advertisers have always known they want to be in on that conversation. Those of us involved in publishing newspapers have always been proud of our relationships with local advertisers – relationships that make our communities stronger.

That is why we are now running our own ads to show our pride and encourage readers to show their support for their communities by shopping locally.

Local businesses are the heart of communities across Canada. Most residents choose to “Buy Local” when given the choice. When a consumer supports local business owners there are advantages and benefits for everyone. Local businesses enhance communities, connect and support residents socially and enhance employment and the economy by circulating dollars between businesses. Significantly more money stays in a community when purchases are made at locally owned businesses thanks to the ripple effect that contributes to the health of our Canadian communities.

Local newspapers are supporting the “Buy Local” movement with a new program that recognizes proud advertisers throughout the paper and on our websites with “Local Matters” ads.

Local businesses are being encouraged to show their support for local by displaying Proud Advertiser stickers in store windows.

Together we can boost our local economies by supporting the local businesses that support the local newspaper – and that’s no baloney.

Bob Cox is the chair of the board of News Media Canada and publisher of the Winnipeg Free Press.

Just Posted

There’s still time to stamp your Passport to Christmas

There are 50 Ponoka businesses participating

Photos: 2019 Ponoka CP Holiday Train stop

Featuring Madeline Merlo and Scott Helman

Ponoka Food Bank doubles number of hampers given away last month

Comparing the first two weeks in November in 2018 and 2019

PHOTOS: It’s beginning to look a lot like Christmas …

Winter wonderland of lights: Everywhere you go in Ponoka, people are getting… Continue reading

Ponoka family physician retiring after 40 years of service to community

Dr. Brendan Bunting is hanging up his stethoscope after 40 years as… Continue reading

Fashion Fridays: Ethical and sustainable gifts for the season

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Man accused in toddler son’s death inept parent, not murderer: defence

Toddler’s body was found outside Good Shepherd Anglican Church in April 2017

Job numbers disappointing, but oil and gas growth expected in 2020: Kenney

Unemployment rate in Alberta rose to 7.2 per cent from 6.7 per cent last month

‘Things haven’t changed enough:’ Ecole Polytechnique anniversary prompts reflection

Fourteen women were fatally shot by a gunman at the Montreal school on Dec. 6, 1989

Feds approve Alberta’s carbon tax on big industrial emitters

Tax will be applied on 10 per cent of emissions produced by the province’s biggest polluters

Appeal denied: Alberta’s top court upholds conviction of triple-murderer

Douglas Garland was convicted of first-degree murder in the deaths of a couple and their grandson

Second warning on romaine lettuce from California region as another E. coli case reported

Two cases of E. coli have been reported in relation to the illness in the U.S.

Many of Canada’s working poor can’t afford lawyers, don’t qualify for legal aid

One lawyer says many people earn too much to qualify for legal aid, but not enough to really live on

Economy lost 71,200 jobs in November, unemployment rate climbs to 5.9%

Jobless rate is at its highest since August 2018, when it hit 6%

Most Read