Despite sub-zero temperatures it was hot rodeo action at Rexall Place in Edmonton Nov. 7 to 11 during the Canadian Finals Rodeo.
There were a few changes to the event, explained Jennifer Sheehan, public relations specialist at Northlands. “We had quite a bit of entertainment.”
With more than 90,000 tickets sold they did not quite match last year’s more than 91,000 but she feels the finals did well considering winter road conditions in the beginning of the week.
What stands out most for Sheehan is Scott Shiffner competing in his 12th Canadian Finals Rodeo and winning bull riding champion and cowboy of the year. “These guys are tough as nails.”
Her favourite experience during the entire week is always the Rodeo Magic event; more than 150 kids with disabilities had a chance to meet some rodeo stars and ride in the arena.
“It really gives them a different experience,” she said. “They get to be real life cowboys and cowgirls…the contestants I think get a lot out of it. I know the kids do.”
With the 39th anniversary under wraps Sheehan is already looking to next year’s 40th. “For sure we want to make it big.”
She thanked the Canadian Professional Rodeo Association for working so closely with Northlands to make the event possible.