Hockey Canada partners with Fanatics for e-commerce fan gear

Fanatics operates more than 300 online and offline stores

Following in the footsteps of the NHL and MLS, Hockey Canada is partnering with Fanatics on its e-commerce business.

The long-term agreement gives Fanatics exclusive rights across Hockey Canada e-commerce and other retail channels.

While Nike remains the official performance apparel of Team Canada, including the team jersey and Nike “Authentics,” Fanatics will offer the bulk of other fan gear.

READ MORE: Vancouver esports entry in the Overwatch League to be known as the Titans

“Fanatics and Hockey Canada share similar values in delivering exceptional experiences and premium products to fans of our great game,” Mike Ross, Hockey Canada’s chief business officer, said in a statement.

The announcement was made just ahead of the Dec. 26 start of the world junior championship in Vancouver and Victoria.

”This new strategic arrangement will benefit both fans and retailers and is part of our overall goal of growing the licensed sports business throughout Canada’s sports-crazed regions,” said Fanatics Canada general manager Jeff Budway.

Fanatics operates more than 300 online and offline stores, including the e-commerce business for the NFL, MLB, NBA, NHL, MLS, NASCAR and PGA as well as more than 200 collegiate and pro teams.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Man arrested in Maskwacis for second degree murder

42-year-old Arthur Trinity Brown was located and arrested on June 30

Red Deer remains at two active COVID-19 cases

Alberta confirms 94 new cases over past two days

PHOTOS: Canada Day in Ponoka

Fireworks, pancake breakfasts and the grand opening of the Ponoka Farmers Market

Mobile mammography service coming to Breton

Women ages 50 to 74 can get tested July 15-17 by appointment

‘This year is unlike any other’: Trudeau delivers Canada day address

Sophie Gregoire Trudeau and the Prime Minister release video celebrating the national holiday

Le Chateau starts work on producing 500,000 hospital gowns in Canada

Another Canadian company pivots to produce PPE

Canadian engineer released from Egypt needs treatment, family says

Canadian engineer released from Egypt needs treatment, family says

Inquiry into mass shooting in Nova Scotia facing delays due to ‘technicalities’

Inquiry into mass shooting in Nova Scotia facing delays due to ‘technicalities’

Quebec tractor driver charged after accident kills three children, injures seven

Quebec tractor driver charged after accident kills three children, injures seven

Military member arrested after truck rammed gate near Trudeau residence: RCMP

Military member arrested after truck rammed gate near Trudeau residence: RCMP

Most Read