Kentucky canoe outfit borrows photo of Trudeau family to market business

They are in a red canoe, all clad in life jackets, and Sophie Gregoire Trudeau and Ella-Grace are waving

You might think the last thing you’d stumble onto on a rural road in central Kentucky is Prime Minister Justin Trudeau.

Chances are many of the people who pass by the intersection where Mammoth Cave Road meets Old Mammoth Cave Road don’t even notice that they did.

But there, on the right side of the road, about two hours south of Louisville at the edge of a national park, is a giant billboard advertising the Mammoth Cave Canoe and Kayak operation, one mile ahead on the left. And the photo on the billboard, of a smiling family of four in a canoe, is clearly the Canadian prime minister, his wife, Sophie Gregoire Trudeau, and their two oldest children, Xavier and Ella-Grace.

They are in a red canoe, all clad in life jackets, and Sophie and Ella-Grace are waving.

A call to Mammoth Cave Canoe and Kayak went unreturned Wednesday, but a man who owns a cabin rental operation across the street from the billboard confirmed its existence. He said he hadn’t looked at it that closely before and was surprised to learn it featured Trudeau.

The billboard photo wasn’t there in June 2015, when Google captured an image of the spot for its Google Street View page. But it has been there since at least 2016, when an observant Facebook user spotted the sign and posted about it in French.

Another person mentioned the billboard on Twitter last June.

But the story seemed to take on more legs Wednesday after a Reddit user posted a photo of the billboard captioned, “Did you ever hear about our Trudeau billboard down here in Kentucky. We haven’t quite learned not to steal pictures from the Internet yet.”

It prompted Trudeau to tweet a response. “For the record: This was taken in Yukon in 2013. A spectacular part of this country to explore.”

Trudeau originally tweeted the photo himself in August 2013 when he announced he and his wife were expecting their third child.

“Thrilled to let you know we’re going to need another seat in our canoe: Sophie is pregnant! #threeisthenewtwo,” he posted, more than two years before he would become prime minister.

When it comes to advertisers nabbing internet photos of unwitting politicians, Trudeau was portrayed in a somewhat more flattering light than Conservative MP Michael Chong.

In 2017, a Canadian woman noticed a photo of Chong was being used in a poster campaign in Guatemala advertising sanitary bathrooms.

Mia Rabson, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Kenney talks pipelines with Trudeau after election win, calls it cordial

Almost a year ago Kenney dismissed Trudeau as a dilettante and a lightweight

ELECTION DAY: Lacombe-Ponoka heads to the polls

Voters came out to the Lacombe Memorial Centre to pick the next MLA of Lacombe-Ponoka

‘Open for business:’ Jason Kenney’s UCP wins majority in Alberta election

The UCP was leading or elected in 63 of 87 seats Tuesday night

Undercover cops don’t need warrant to email, text suspected child lurers: court

High court decision came Thursday in the case of Sean Patrick Mills of Newfoundland

VIDEO: Trump tried to seize control of Mueller probe, report says

Special counsel Robert Mueller’s report revealed to a waiting nation Thursday

Alberta RCMP reminds Albertans how to be ‘egg-stra’ safe this Easter

Put away phone while driving, plan for a designated driver

B.C. awaits Kenney’s ‘turn off taps,’ threat; Quebec rejects Alberta pipelines

B.C. Premier John Horgan said he spoke with Kenney Wednesday and the tone was cordial

Federal government extends deadline to make Trans Mountain decision to June 18

The National Energy Board endorsed an expansion of the Trans Mountain pipeline on Feb. 22

Precautionary evacuation for Red Deer, Alta., residents due to industrial fire

City officials are advising people to close windows and doors and to turn off air intakes into homes

Study links preschool screen time to behavioural and attention problems

The research looked at more than 2,400 families

Most Read